On the face of it, promotional gifts seem exactly like corporate gifts. They are given by companies with the purpose of making an impression on their recipients, but they are certainly not interchangeable. This is because the types of gifts differ between categories, as do the recipients.
Simply put, corporate gifts are given to specific people in other companies (perhaps clients or partners) with a view to strengthening the professional relationship. Promotional gifts, on the other hand, are given to a large group of people with a view to marketing a business and building brand recognition.
So, with this fundamental difference in mind, let’s take a look at the main factors that set promotional items apart from corporate gifts.
Promotional Gifts SA: How They Differ from Corporate Gifts
Corporate gifts are usually intended for particular individuals and chosen based on their likes and interests. However, promotional items are designed to appeal to a large number of people.
Promotional gifts are designed to give away at expos and trade shows, so they don’t need to be as expensive as corporate gifts. Promotional items are usually smaller and have a broad practical application, like pens or keyrings do.
Corporate gifts don’t necessarily have to be branded. In fact, this can make the gesture seem less personal. Promotional items should, however, be branded as this encourages brand building.
As mentioned, corporate gifts are given to clients of colleagues in order to strengthen professional relationships. This means that they are always given to people whose acquaintance has been made previously. Promotional items, however, are intended to introduce a brand to people who have not yet heard of or interacted with a brand. Promotional items are targeted at new customers, while corporate gifts are targeted at existing customers or clients.
Corporate gifts are best given at special occasions, like particular holidays or birthdays. Promotional gifts, however, are ideal to give at any time. This is because they are a kind way to introduce a customer to a new brand, and that is all the occasion necessary.
Promotional Gifts South Africa
Hopefully the above helps you decide on the type of gifts you need, whether promotional or corporate gifts. But, you’ll be happy to know that, regardless of which you need, you’ve come to the right place.
Our catalogue is full of perfect items for both corporate and promotional gifts SA. And, we are able to print your logo on anything you desire. So, whether you need to make an impression on new customers or show your existing ones that you appreciate them, Ambella is the supplier to help you achieve this.